TRENDING THE FUTURE GAMING BEYOND REALITY

VIΨυχαγωγία

14 Φεβ 2012 (πριν από 2 χρόνια και 2 μήνες)

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1 5 0 D A Y S O F D I G I T A L M A R K E T I N G & A D V E R T I S I N G
TRENDING THE FUTURE
GAMING BEYOND REALITY
SICK OF HEARING ABOUT “GAMIFICATION”?
WONDERING WHY YOU SHOULD CARE?
Source:
GigaOM
SOLD ON DAY ONE
1 MILLION
IPHONE 4S
SO WHAT?
WHAT IF WE TOLD YOU THAT A
VIDEO GAME
SOLD
COPIES ON DAY ONE?
6.5 MILLION
IT’S NO WONDER
2008
THE NUMBER OF U.S. GAMERS* GREW 141% IN JUST 3 YEARS
2011
135
MILLION
56
MILLION
Source:
Parks Associates
*U.S. consumers who play at least one hour of video games per month
Source: IMDB
17
AVATAR TOOK 17 DAYS
TO REACH $1 BILLION
IN SALES
Source: New York Times
16
IT TOOK MODERN
WARFARE 3 JUST 16
Source: New York Times
COPIES SOLD
MILLION
6.5
ON THE FIRST DAY
SO WHAT’S NEXT?
THAT’S A HUGE SHIFT
THE ERA OF POINTS
WE’RE MOVING PAST
IS NO LONGER A STRATEGY
GAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3
IS NOT SUCCESSFUL BECAUSE OF “GAMIFICATION,”
IT’S SUCCESSFUL BECAUSE IT
AND VIRTUAL FUN
ABSURD REALITY
THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERE’S WHAT WE MEAN:
3
2
EXPERIENCE MARKETING IS
PUSHING BOUNDARIES
1
THE GAME INDUSTRY
IS EXPLODING
MOBILE WILL TIE IT
ALL TOGETHER
EXPERIENCE MARKETING IS
PUSHING BOUNDARIES
1
BLACK
REBECCA
TOTAL YOUTUBE VIEWS
70,000,000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS
256,000,000
OLD
SPICE
SOPHISTICATED, INTEGRATED, PLANNED
KEN
BLOCK
TOTAL YOUTUBE VIEWS
345,000,000
NEXT-LEVEL EXPERIENCE MARKETING
WHO IS THIS GUY?
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUS
BREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game
Dirt 3
, creating huge excitement for rally racing
and gymkhana in the U.S. while growing sales for his own DC Shoes brand.
Red Bull and GoPro are doing it too. They are all over the action with endlessly exhilarating events
and inspiring stories that empower athletes of all levels to push their sport to the next level.
Check It Out:
YouTube
The Art of Flight
film was a prime example of pushing reality to the next level with an almost
fantasy-level adventure that would normally only feel achievable inside a game.
Check It Out:
YouTube
Find Out More:
www.letsdothis.com

Chevy is even getting involved as part of the launch of their new small car, the Sonic. They pulled
off a world-first by taking the car skydiving to kick off their “Let’s do this!” campaign.
Find Out More:
www.letsdothis.com

Then they created a simple game that got fans involved by putting them in control of
bungee-jumping the car from a tower of shipping containers.
Find Out More:
www.letsdothis.com

They also pulled off the world’s first car kickflip in front of a live crowd.
Check It Out:
YouTube

To really turn things up a notch, Chevy went to the Super Bowl with an ad done in collaboration
with pop stars Ok Go who created their latest music video using the Chevy Sonic.
TO BE OUT OF THE BOX
YOU DON’T NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE:
INSPIRE FANS BY TAKING
2
THE GAME INDUSTRY
IS EXPLODING
WORTH OVER $56 BILLION
Find Out More:
The Economist

THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THAT’S DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More:
The Economist

EXPECTED TO GROW TO
$82 BILLION
THAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERE
SOME OF THE BIGGEST
When
Gears of War
launched in September 2011, it sold 3 million copies in week one. As of January 2012,
sales have doubled, sending gross franchise sales past the $1 billion mark into
Titanic
territory.
Find Out More:
USA Today

Just two months later,
The Elder Scroll V: Skyrim
launched to the tune of 3.5
million copies in the first 48 hours.
Find Out More:
Microsoft

G4
At almost the same time,
Call of Duty: Modern Warfare 3
shattered records for the biggest entertainment
release of all time. 1.5 million people queued at midnight, and 6.5 million copies sold in the first 24 hours.
Source:
Eurogamer

LA Times Blog
Boot camps, pro tournaments, release parties, a special Jeep Wrangler, and head-shaving are all part of
an industry where a premier game is even more mainstream than
The Muppets
.
Find Out More:
Call of Duty

Kotaku

YouTube
IT’S NOT JUST GAMING
IT’S A LIFESTYLE
IT’S NOT NERDY, IT’S NORMAL
STAR WARS
CONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE:
3
MOBILE WILL TIE IT
ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011
MILLION
79
CASUAL GAMERS
Source:
Parks Associates
EVERYONE, ANYONE, ANYTIME, ANYWHERE
CASUAL GAMERS
GAMES ARE THE MOST
POPULAR KIND OF APP
#1
Source:
Nielsen
Angry Birds
players are still going strong, with a combined total of
300 million minutes of play time every single day.
Find Out More:
Business Insider

Find Out More:
Gamasutra
Temple Run
is the hottest new iPhone game, with over
20 million downloads in just a few months.
Find Out More:
Gamasutra
Tiny Tower
is an up-and-comer to watch for, with over 1 million players picking up the
game an average of 10 times a day. Can you think of anything you do 10 times a day?
Find Out More:
TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant
video game controlled by smartphones in the middle of Times Square.
At CES, Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics.
What will this mean for the future of flagship console makers like Microsoft, Sony, and Nintendo?
SOFTWARE
IT BECOMES ALL ABOUT
OBSOLETE
CONSOLES WILL BE
POWERED BY A PHONE
SOON MOST GAMES WILL BE
THE HUB OF EVERYTHING
SMARTPHONES WILL BE
LEARN FROM GAMES
USE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND & TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE:
DESTROY CONVENTION
CREATE DEMAND
Nicole Newville
VP Brand & Media Planning
@nicolenewville
nicole.newville@space150.com
Jake Szymanski
Brand Planner
@jakeszy
jake.szymanski@space150.com
Special Thanks To:
Andrew Beckman, Bone, Ben Drake, Christina Dorr, Craig Key, Dustin Sparks, Elsa Perushek,
Jon Reine, Kelly Tonnemaker, Marc Jensen, Marcus Fischer, Ned Lampert, and Todd Lintner
THANK YOU
Eurogamer
Call of Duty XP 2011
popculturegeek, Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011
jeepexperience, Flickr
The guy play fruit ninja!
sumautu, Flickr
Eurogamer
Call of Duty Community
http://debuggirl.wordpress.com
/
iPad 2 Launch
Ian Muttoo, Flickr
space150, CES